We developed a comprehensive brand identity for Savoury Classic including logo design, brand book, brand guidelines, packaging design and a thoughtfully crafted menu design. Each element was created to reflect the brand’s unique blend of Arabic, Chinese and Kerala cuisines. The cohesive visual system enhances customer experience and strengthens brand recognition across all locations. Attention to detail in packaging and presentation helped elevate the brand’s appeal in both dine-in and takeaway formats. The refreshed identity positions Savoury Classic as a culturally rich and contemporary dining destination.