Background

Smoocho

The Brief




Smoocho is a bold and playful dessert brand serving up indulgent treats with a side of fun. Known for its vibrant flavours and youthful vibe, Smoocho needed a brand identity that would capture its energy and stand out in a visually crowded space. The goal was to create a look and feel that’s as unforgettable as the flavours themselves—bold, lively and irresistibly fun.
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What We Did
We brought Smoocho’s sweet personality to life through a menu designed to tempt at first glance — playful, vibrant, and full of flavour. While our contribution was centered on the menu, it became a key touchpoint in delivering a fun, memorable brand experience.
Every element was crafted to reflect Smoocho’s bold identity.
The layout was kept intuitive to ensure easy browsing while maintaining a high-energy visual flow.
Together, the design and content create an immersive moment that feels just as indulgent as the desserts themselves.
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