The Brief

Client Imperio Restaurant
May 25

Imperio Restaurant, established in 2010, is a premier fine-dining destination with seven outlets across Bangalore. Specializing in authentic Arabic cuisine, Imperio offers a rich culinary experience that combines traditional flavours with elegant ambiance. Renowned for its quality, hospitality and vibrant atmosphere, Imperio continues to be a favourite choice for those seeking a refined and immersive dining experience. With a focus on fresh ingredients and exceptional service, Imperio consistently delights guests and sets a high standard in the city’s dining scene.

Typography
astrid
Color palette
- hex #bf1e2e
- hex #ffffff

The Insight

We identified that Imperio’s strength lay in its deep Arabic culinary heritage, but its brand identity lacked consistency across outlets. To truly connect with its diverse audience, the rebrand had to go beyond just a new logo—it needed a system that preserved tradition while elevating the dining experience to a modern standard.

What We Did

We led a comprehensive rebranding initiative for Imperio Restaurant, including logo design, brand strategy, and the development of a cohesive brand book. Our goal was to refresh the visual identity while preserving the essence of its Arabic culinary heritage. The new brand system brings consistency across all seven outlets, enhancing customer recognition and brand recall. From typography to color palette, every element was thoughtfully crafted to reflect elegance, authenticity, and a modern dining experience.