In a crowded FMCG category, where many products make similar claims, Coco Mak needed to clearly communicate its purity and natural benefits at a glance. The challenge was to create a brand identity that not only conveyed trust and authenticity but also delivered strong shelf appeal and scalability for both local and global markets.

We created a complete brand identity for Coco Mak that reflects its natural and trustworthy essence. The logo was designed to feel clean and organic, featuring a subtle drip of oil integrated into the letter “A” to visually showcase the product’s purity and richness. The brand strategy and guidelines focused on visual clarity, product purity, and shelf appeal. The outcome was a fresh and professional identity that positioned Coco Mak as a high-quality, all-natural coconut oil brand ready for both local and global markets. This thoughtful design detail helps convey the brand’s commitment to authenticity and the natural benefits of its product at a glance.