In a highly competitive dining market, Savoury Classic needed an identity that could unify its diverse culinary influences while standing out as a refined yet approachable dining destination. The challenge was to create a brand system that honored its multicultural heritage while offering consistency and memorability across formats and locations.

We developed a comprehensive brand identity for Savoury Classic including logo design, brand book, brand guidelines, packaging design and a thoughtfully crafted menu design. Each element was created to reflect the brand’s unique blend of Arabic, Chinese and Kerala cuisines. The cohesive visual system enhances customer experience and strengthens brand recognition across all locations. Attention to detail in packaging and presentation helped elevate the brand’s appeal in both dine-in and takeaway formats. The refreshed identity positions Savoury Classic as a culturally rich and contemporary dining destination.