Le Waks is a vibrant resto café brand based in Saudi Arabia offering a bold mix of street-style favourites in a casual trend-forward setting. Specialising in popular comfort foods like shawarma, fries and burgers, Le Waks blends local flavour influences with a contemporary café experience. With a focus on freshness, fast service and youthful energy, the brand appeals to a wide audience looking for quick satisfying bites in a relaxed and modern atmosphere.
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TypographyMatrix
What We Did
We developed a logo that captures the bold and playful spirit of Le Waks while maintaining a clean, modern aesthetic. The design incorporates strong typography with dynamic elements to reflect the fast-paced, flavour-packed nature of the food. The visual language was carefully crafted to strike a balance between contemporary café culture and urban street-food appeal.
Every element was designed to be instantly recognisable and adaptable across digital and physical touchpoints. The result is a logo that not only stands out but also reinforces the brand’s energy and flavour-forward identity.
Every element was designed to be instantly recognisable and adaptable across digital and physical touchpoints. The result is a logo that not only stands out but also reinforces the brand’s energy and flavour-forward identity.
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