Services

Branding

Identity is the visual perception of a brand: colors, font, logo, graphic elements, photos. It allows you to connect with your audience and stand out among your competitors.

Insights. Strategy. Design. Results.

Unboring Brands Through Visual Language

Why Work With Us?

A zero brand has always been more than just a logo. This is truer now than ever before, as over 80% of consumers research products online before making a purchase. This shift makes all other brand cues incredibly important, from your voice and the way your products are photographed, to the illustrations and graphic elements that shape your brand's personality. From the tangible to the intangible, we carefully consider, craft, and create the identity and all the touchpoints surrounding your product. Our goal is to ensure your brand is always leading in the consideration set for your category.

Putting together a visual language for your brand is about creating a visual system that works to shape and create a brand that is distinctive and recognizable. Starting with your logo, it is a collection of carefully considered marks, colours, typographic choices and photographic or illustrative styles that work together both on and offline.

You have the option of designing a logo using AI, freelancers or have your niece, who is studying graphic design, work on it. So why should you work with us? At Yellow, we craft identities that take into account your business, your category, your audience, your strategy and more importantly your future ambitions. We develop thoughtful, clutter-cutting identities that are also sustainable and can withstand the test of time.

Insights. Strategy. Design. Results.

A zero brand has always been more than just a logo. This is truer now than ever before, as over 80% of consumers research products online before making a purchase. This shift makes all other brand cues incredibly important, from your voice and the way your products are photographed, to the illustrations and graphic elements that shape your brand's personality. From the tangible to the intangible, we carefully consider, craft, and create the identity and all the touchpoints surrounding your product. Our goal is to ensure your brand is always leading in the consideration set for your category.

Unboring Brands Through Visual Language

Putting together a visual language for your brand is about creating a visual system that works to shape and create a brand that is distinctive and recognizable. Starting with your logo, it is a collection of carefully considered marks, colours, typographic choices and photographic or illustrative styles that work together both on and offline.

Why Work With Us?

You have the option of designing a logo using AI, freelancers or have your niece, who is studying graphic design, work on it. So why should you work with us? At Yellow, we craft identities that take into account your business, your category, your audience, your strategy and more importantly your future ambitions. We develop thoughtful, clutter-cutting identities that are also sustainable and can withstand the test of time.

Brand Messaging And Tone Of Voice

Brand Messaging And Tone Of Voice

How your brand speaks is driven by a carefully considered personality and brand archetype. Is the brand authoritative? Perhaps it’s a retail brand and should take a slightly less serious tone with its audiences? Whatever the case, it’s important that your brand speaks with a voice that is congruent with how it looks, appears and acts.

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What we can offer

  • Logo Design

    We design unique and memorable logos that capture your brand’s essence, build instant recognition, and create a strong visual identity across all platforms.

  • Brand Guidelines

    Our brand guidelines ensure consistency by defining clear rules for logo usage, colors, typography and visual elements—keeping your brand professional everywhere.

  • Brand Book

    A comprehensive brand book tells your story, vision, values and personality while serving as a reference for consistent communication and branding.

  • Packaging Design

    We create eye-catching and functional packaging that reflects your brand identity, enhances shelf appeal and connects with customers instantly.

  • Brochure / Company Profile

    Our professionally designed brochures and company profiles showcase your business, services and strengths in a compelling, easy-to-read format.

Other Services

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